Parley is a conceptual project designed to engage and empower young voters by simplifying the political process. With nearly half of U.S. voters aged 18-25 opting out of recent elections, this initiative aims to make politics accessible, unbiased, and engaging for Gen Z.

I developed this brand identity as part of a design brief from Briefbox, taking on the challenge to keep my design skills sharp and explore impactful, real-world problems. The project features bright, inclusive visuals and clear messaging tailored to a younger demographic, encouraging them to learn, engage, and vote.

Explore this case study to see how design can inspire change and drive civic engagement.